Car Lot Washing For Mobile Car Washing Businesses Considered

If you own a mobile car wash business, then you might have considered expanding into the car lot auto dealership washing. That method going to the car dealer and washing all the cars on the lot once or twice per week. It’s very easy since all the cars are in a row, and they are all new, and mostly only have dust on them. Not long ago, I had such a discussion with an already successful mobile cleaning contractor who also did mobile car washing, he asks;

“Right now I have a mobile wash business for residential and commercial similarities. I would like to expand into the car lot business and have been thirsty for insight. I’m getting my ducks in a row before I make my first contact at a dealership. I’ve been told by an outside contact that a large dealership in my area is paying $2.00 a car. Would that be a once a week charge?”

Yes, it could be $2 per car and twice a week washing, or it could be per car per visit. Hard to say, your vicinity matters. for example, in Denver we used to clean all the John Elway dealerships (45 of them), which are now AutoNation (we had to lower the price a little when they took over), and we charged two dollars per means because they were so hard to clean due to the inclement weather and snow.

Also the ice would form of the cars making it very difficult, and all the cars on the front row would get splattered by the stuff they put on the roads to clear the ice and the dirty water that sprayed up upon them. $2 for trucks and SUVs, Hummers, and large cars we more than fair, we earned our money on those big time.

In Los Angeles, Las Vegas, Sacramento, Phoenix, and Tucson regions we only charged $.85 a car and that was truly high because other people were charging $.65 a car. In some situations we were competing against Chinese crews or Vietnamese crews, which had paid their labor very little – dirt wages, other companies were Mexican run, and they exploited the illegal immigrants to work cheap.

seemingly, they had brand-new immigrants living six people in our own and they would do all the work. In fact they would bid on the postal contracts for cleaning postal jeeps $1.35 each. Pricing very much depends on your market, your competition, and don’t forget we’re coming out of recession and car sales really haven’t been that great except for that one month during Cash per Clunkers.

We always hired college students, mostly athletes who were in good shape, the idea of exploiting labor and doing that out in the open at car lots, I thought was sinister in many regards, really sleazy, I wouldn’t do that. Every once in a while I’d catch my franchisees doing this because they couldn’t get labor to wash cars, and made sure they paid a fair wage, because this is a real problem in the car wash industry and quite frankly it pisses me off.

Always charge as much as you can, but never adventure the labor. Always remember there is competition in the market place competing for price, but it’s not always only about price, remember it’s also about service and this is a service business. Please think on that.

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